Terms like “sustainability”, “reusables” and “refill culture” are buzzwords no more. Far from being flash-in-the-pan fads and trends, concepts like this are part of the ever-increasing move towards the eco-consciousness of recent times. And shoppers are just one of the many segments whose habits are leaning more and more to this continual green streak, favouring eco-friendly products and sustainable companies over their less environmentally minded counterparts.
To find out how much the demand for sustainable products has changed, we went online to uncover the items that are proving the most popular to see what this means for the future of eco-friendly offerings. Scroll down to find out what we discovered…
How we did it
To see which items were the most favoured by shoppers, we investigated keywords across a range of eco-friendly products from a variety of different product categories. From this, we were able to highlight which were the most in-demand. We also looked at data from previous years to get a better handle on how this demand has fluctuated over time.
At the same time, we also surveyed over 500 participants to understand the British public’s attitudes and habits towards eco-conscious shopping, including the green factors that matter most to them.