Customer reviews are a powerful thing to have in your marketing arsenal. Not only can they boost sales, strengthen brand loyalty, and turn prospects into proper customers, but they can also help to give your customer service strategy real direction.
Plus, they’re pretty low effort and low cost as far as marketing methods go, so if you’re not using them to your advantage, you could be missing out on real results. Looking to start reaping the rewards that customer reviews can bring you? You’re in the right place.
By the end of this guide, you’ll get to grips with why they matter, how you can get your customers to start leaving more reviews, the proper way to respond to them, and why they’re so important to their overall experience.