Shopping cart abandonment has essentially developed into the e-commerce version of ghosting. It’s when your customers add items to their basket and then fall off the face of the earth.
Customers abandon their carts for many reasons, some of which will be within your control, but others that will be out of your hands. To ultimately understand why your customers aren’t completing their purchases, you’ll need to dig deep into different aspects of your e-commerce offering.
If your online retail business is struggling to reduce its cart abandonment rate, we’re here to help with this essential guide.