When customers browse your brand’s website, they can go from keen online window shopper to disinterested cart-abandoners at the click of a button – literally. And when this happens, a sharp drop in sales is likely to follow too.
If customers are to make a purchase after landing on a product or service page, then they need engagement and value along the way. This is where a customer journey map can prove invaluable.
Rather than leaving things up to predictions or assumptions, a customer journey map can provide business owners and teams with crucial insights into what causes customers to bring their journeys screeching to a halt.
Below, we’ll dive into what customer journey mapping is in more detail, how it can benefit your business, and how you can go about creating a customer journey map to help you plot greater success going forward.