Have you ever bought something you didn’t plan to buy or need, just because it was on sale?
Sale prices can be a huge purchase influence, with over 3 in 5 (60.6%) admitting having bought something they didn’t plan to buy or even need, simply because it was on sale.
The other 2 in 5 (39.4%) had slightly more willpower over their decisions, since they said they haven’t been influenced to buy something unnecessary due to it being on sale.
How influenced are you to purchase by sale prices or temporary use discount codes?
Sale prices and temporary-use discount codes influence a whopping three-quarters (75.9%) of shoppers. Just 5% of participants said that they’re never influenced at all by this.
Because of these figures, it can be vital for businesses to check their discount codes are working. It can be annoying for customers to reach the checkout and not be able to use their discount code, so businesses should always check that they work to avoid this common frustration.
Would you say you ‘shop around’ for the best price when purchasing something?
It’s true – British shoppers love a bargain. Our research revealed that only 4.8% of participants say they don’t shop around for the best price when purchasing something, with almost three-quarters (74.9%) stating that they do, and 20.4% that ‘sometimes’ do.