Order tracking is one of the most common reasons for customers reaching out to retail businesses. And with the increasing expectation that orders should be handled, processed and shipped as quickly as possible, the responsibility of updating, tracking and keeping the customer informed throughout the delivery process falls to customer support teams.
But when customers continuously bring their order queries to the various communication channels you have open, it can be difficult to keep track of everything while also meeting their growing expectations. This is often referred to as an influx of WISMO enquiries, which can harm your business and the relationship you have with your customers.
Understanding WISMO, its potential impact on your business, and how to reduce these types of queries is essential for any business to get to grips with. We’re exploring all of that and more in this comprehensive guide to dealing with WISMO queries.