The 2025 Edition: AI Powered Customer Care

AI in customer care doesn’t have to be customer-facing to make an impact. Download our guide to see how AI can drive efficiency behind the scenes.

ai in workflow

2025 is the year of AI—but not in the way you might think.

Contact centers across the UK are under pressure to integrate AI while juggling shrinking budgets, brand risks, and minimal tech support. But here’s the thing: AI doesn’t have to replace agents to make a real impact.

The smartest contact centers are putting AI to work behind the scenes—not as a deflection tool, but as an efficiency driver.

AI That Works for You, Not Against You

AI is at its best when it’s supporting agents, not replacing them. The real game-changer? Automating the repetitive, time-consuming tasks that slow teams down:

Quality checks – Ensure compliance without manual reviews
Instant summaries – Cut down handling times with AI-generated overviews
Sentiment detection – Flag priority cases automatically
Suggested responses – Help agents reply faster, without losing the human touch

With the average UK agent costing £17 per hour, making each minute count has never been more important. AI-driven automation can double productivity and slash cost-per-contact in half.

See What AI Could Save You

Want to estimate the potential savings for your team? Use our AI Cost Savings Calculator to see how much time and money AI could help you save:

📊 Try the Calculator

Before AI, Get the Basics Right

AI isn’t a magic fix. The best results come when it’s built on strong automation—smart chatbots, data-driven workflows, and intelligent routing. Think of AI as the engine, not the driver.

The Results Speak for Themselves

Real-world contact centers using AI Assist tools have seen:
📉 20% reduction in handling times
20+ hours saved per week
🔄 More personalized, context-aware responses

📥 Want to go deeper? Download our full guide to AI-powered customer care and see how it works.

Gnatta is trusted by brands across the globe - here's a few.

OVO Energy AO Cancer Research UK Asos
Pret a Manger P2P Superdrug The Perfume Shop
Arrow XL We Buy Any Car Doctor Collector Solar Centre
Footasylum Cosatto Beauty Bay UP Global
Hobbs London CuddleCo Damsel in a Dress Savers
Studio 8 Freight Island Inov8

Not ready for a demo?

We get it - you're just exploring your options. Sign up to our monthly newsletter updates in the meantime, and we'll keep you in the loop with new features, use cases and research in one compact email. No-strings, no obligations.