These companies spend billions training the world’s best language models. They’re very good at it.
Our job? To connect you to them.
Contact Centre Platforms Connect Things. That’s The Job.
You don’t build your own telephony network to handle phone calls. You don’t manufacture your own servers to store customer data. You don’t create your own CRM system from scratch.
You connect to the best infrastructure available. That’s what contact centre platforms have always done. AI is no different.
Case in Point: GPT-5 Release
OpenAI’s GPT-5 is a significant leap in intelligence against their previous models. Its deeper reasoning means better-than-ever responses for even the most complex scenarios. That level of intelligence cost billions to develop – and we’re upgrading to it imminently.
Whilst making that upgrade isn’t quite as simple as flicking a switch (according to our very hard-working product team), neither is it rebuilding the entire foundation of AI Agents in Gnatta. If we’d spent the last two years building our own language model, we’d be fighting a losing battle to compete with one of the fastest evolving AIs in the world.
What This Actually Means For You
You get the best models, automatically. When world-leading AI tech moves forward into evermore mystical territory, we go with them. We’re staying right at the front to help our clients make use of the best the industry can offer.
We focus on what matters. Our job is to deliver an interface that allows anyone to build an AI Agent for customer service without deep technical knowledge, and keep it connected to your customer tech stack.
Building our own models would mean diverting resources from what we do best: making sophisticated AI accessible and practical for contact centres. It would mean you’d be stuck with whatever intelligence we could muster internally, rather than benefiting from billions in R&D investment.
You can build AI Agents in Gnatta with our simple, step-by-step wizard builder – no LLM or technical knowledge needed – just the knowledge you already have about your business.
Want to see how it works? Book a demo.
