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Embracing Automation and AI in Customer Service

AI and automation are ideal tools for predictable query resolution - here's why embracing it isn't just a good idea, it's essential for staying competitive this peak season.

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Why UK Businesses Should Invest in Customer Service Technology in 2024

The UK business landscape is poised for significant change - keep up by investing in cutting-edge customer service tech (like Gnatta).

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A Roadmap For Using AI In e-Commerce

Need to bring AI into your e-commerce customer care strategy this year? Here's our tried and tested roadmap for implementing artificial intelligence.

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The Case Against Using AI in Customer-Facing Roles

Can AI make critical customer care decisions with the same certainty as humans? Let's ask ChatGPT about it.

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The Importance of Personalisation in Customer Service

Personalisation in customer service is key for competing with other businesses, so here's how to inject the right amount to stay ahead.

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What is Generative AI (GAI) & How Does it Differ from Conversational AI (CAI)?

Generative AI and conversational AI can be used to continuously improve customer service output, so here we’ll compare the two and explain the uses and benefits of these types of artificial intelligence.

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Understanding Customer Effort Score (CES)

Providing your customers with a low-effort customer journey is crucial for maintaining their loyalty and bringing them back time and time again. Here’s how to find out whether your customers are satisfied with how much time and energy is needed to interact with your business.

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What is Brand Advocacy?

Let the people who know your business best shout about your brand – here’s how and why brand advocacy can be so valuable for businesses.

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Chatbots for Business: Common Mistakes to Avoid

Chatbots can be a great addition to your customer communication offering. But if they’re not used correctly, they can end up doing more harm than good. Here are all the most common mistakes to avoid when implementing chatbot services.

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