Why UK Businesses Should Invest in Customer Service Technology in 2024

The UK business landscape is poised for significant change - keep up by investing in cutting-edge customer service tech (like Gnatta).

Hi – I’m Rob. I’m Head of Commercial here at Gnatta and like other members of the team, I’ve been invited to contribute on a topic of my choice. With a personal interest in politics, I’m somewhat glad to find my turn to voice an opinion has coincided with the Labour Party’s recent victory in the general election.

I believe the UK business landscape is poised for significant change. Welcome new worker protections and wage growth forecasts are sure to be followed by inevitable tax increases in either or both of Business Tax and Capital Gains Tax. Then of course there’s the growing integration of AI in almost all sectors, creating a flurry of requirements from higher-ups and investors to implement AI quickly, and reduce your human headcount. These things together are going to put incredible pressure on businesses to do more, with less resource.

These shifts create both challenges and opportunities for businesses in the UK – and how you respond will be critical. We (naturally) believe that one of the most strategic moves businesses can make in response to this evolving environment is to invest in cutting-edge customer service (CS) technology. Here’s why.

What and Why blog header

1. Enhancing Worker Efficiency Amid Rising Cost Bases

The new government is committed to a fairer deal for workers. Of course, whilst this ensures fairer compensation for employees, which can lead to higher morale and productivity, there will be effects on operational costs. Whether higher wages or increased administration expenses, it becomes even more critical for businesses to ensure that their front line employees are as productive and efficient as possible. This is where advanced CS technology comes into play.

Investing in the latest CS tools can streamline workflows, reduce the time required for mundane tasks, and enable employees to focus on more complex customer interactions that require a human touch. For instance, automated response systems can handle routine queries, while advanced CRM systems can provide employees with comprehensive customer histories at a glance. This not only enhances the efficiency of customer service teams but also ensures that the higher wages paid to employees yield maximum return in terms of productivity and customer satisfaction.

2. Navigating Potential Tax Increases with Improved Profitability

The parlous state of the UK’s finances are no secret. With potential tax rises on the horizon having been ruled out for personal consumer taxes (Income, National Insurance, and VAT) UK businesses and business owners could well bear the brunt. This will create pressure to maintain and even increase profitability. Effective customer service is a key driver of both customer retention and acquisition, which are crucial for sustained profitability. Investing in CS technology can significantly improve the customer experience, leading to higher customer satisfaction and loyalty.

Advanced CS technologies such as AI-driven chatbots, personalised recommendation engines, and data analytics tools can help businesses understand and anticipate customer needs more accurately. This allows for more effective cross-selling and upselling, as well as the ability to tailor marketing efforts more precisely. The result is not just higher sales, but more meaningful, long-term customer relationships that are less sensitive to economic fluctuations and tax changes.

3. Leveraging AI to Amplify Human Capabilities

The growth of AI represents a transformative opportunity for enhancing human capabilities in customer service. AI-powered tools can assist human agents by providing real-time insights, automating repetitive tasks, and offering predictive analytics that anticipate customer needs. This symbiotic relationship between AI and human agents can lead to a more responsive and efficient customer service operation.

For example, AI can analyse vast amounts of customer interaction data to identify common pain points and suggest improvements. It can also provide agents with real-time assistance, such as suggesting relevant solutions during a live chat or flagging potentially dissatisfied customers for proactive outreach. By augmenting human agents with AI, businesses can ensure that their customer service teams are not only more effective but also more empowered to deliver exceptional service.

Conclusion

In 2024, the confluence of operational cost rises, potential tax increases, and the rapid advancement of AI presents both challenges and opportunities for UK businesses. Investing in customer service technology is a strategic move that can address these challenges head-on. By enhancing employee efficiency, driving profitability, and leveraging the power of AI, businesses can not only navigate the evolving economic landscape but also set themselves up for long-term success. In a world where customer expectations are higher than ever, providing top-notch service through advanced technology is no longer optional—it’s essential.

 

Thanks for reading,

Rob.

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